Email Marketing for Local Businesses: Getting Started
The Channel With the Highest ROI in Marketing
For every dollar spent on email marketing, businesses earn an average of $36 back. No other channel comes close. And unlike social media, you own your email list -- no algorithm can take it away.
Email Marketing by the Numbers
average ROI -- $36 return for every $1 spent
daily email users worldwide
of consumers prefer email for marketing communications
average open rate for small business emails
Email Setup Checklist
Email Campaign Types That Work
Click each card to learn when and how to use these proven email formats.
Welcome Series
Automated emails that introduce new subscribers to your business and build the relationship from day one.
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Monthly Newsletter
Regular updates that keep your business top of mind. Mix helpful content, behind-the-scenes stories, and occasional promotions.
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Promotional Campaigns
Time-limited offers, seasonal promotions, and special deals that drive immediate action.
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Re-engagement Campaigns
Win back subscribers who have not opened your emails in 90 or more days with a targeted re-engagement sequence.
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Start Small, Stay Consistent
You do not need a massive list to see results. A list of 100 engaged subscribers is more valuable than 10,000 disinterested ones. Focus on growing your list organically, sending genuinely useful content, and being consistent with your schedule. The compound effect of email marketing builds over time -- each email strengthens the relationship and moves subscribers closer to becoming customers.
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Every SteadyFlow website is built with lead capture in mind -- from strategically placed forms to compelling calls to action that grow your email list.
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