How to Write Website Copy That Converts
Words Are Your Best Salesperson
You have about 8 seconds to convince a visitor to stay on your page. In those 8 seconds, your headline and opening copy do all the heavy lifting. Here is how to make every word count.
Before and After: Copy That Converts
See the difference between generic copy and conversion-focused copy.
Generic Copy
- 'Welcome to our website'
- 'We offer a wide range of services'
- 'Click here to learn more'
- 'We are a leading provider'
- 'Contact us for more information'
- Talks about the company, not the customer
Visitors leave -- they feel nothing
Conversion Copy
- 'Stop losing customers to a slow website'
- 'Get a site that brings in 5 new clients per month'
- 'See your free website audit'
- 'Trusted by 200+ local businesses'
- 'Book your free 15-minute strategy call'
- Focuses on the customer's problem and result
Visitors take action -- they feel understood
Generic Copy
- 'Welcome to our website'
- 'We offer a wide range of services'
- 'Click here to learn more'
- 'We are a leading provider'
- 'Contact us for more information'
- Talks about the company, not the customer
Visitors leave -- they feel nothing
Copywriting Frameworks That Work
Click each card to see real examples of these proven formulas in action.
PAS: Problem, Agitate, Solution
Identify the problem, amplify the pain, then present your solution as the relief.
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AIDA: Attention, Interest, Desire, Action
Grab attention, build interest, create desire, then call the reader to action.
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FAB: Features, Advantages, Benefits
List the feature, explain the advantage, then connect it to a tangible benefit for the customer.
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The 4 Us: Urgent, Unique, Useful, Ultra-Specific
Make headlines irresistible by combining urgency, uniqueness, usefulness, and specificity.
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Headline and CTA Best Practices
Copy Impacts Every Metric
Average time a visitor decides to stay or leave
of people read the headline but only 20% read the rest
increase in conversions from personalized CTAs
of buyers view 3-5 pieces of content before contacting sales
Need copy that converts?
We write every line of website copy with conversion in mind. No filler, no jargon -- just words that make your phone ring.
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