Schema Markup and Structured Data: Getting Rich Results
Make Google Understand Your Business
Schema markup is a structured vocabulary you add to your website's code that helps search engines understand exactly what your content is about. The reward? Rich results -- enhanced search listings with stars, prices, FAQs, and more that dramatically increase your click-through rate.
Standard Result vs. Rich Result
See the visual difference between a plain search listing and one enhanced with structured data.
The Impact of Rich Results
higher click-through rate for rich results vs. standard listings
of Google searches now show some form of rich result
of businesses have not implemented any structured data
more likely to be perceived as reputable with rich results
Schema Types for Local Businesses
Click each card to learn the implementation details and benefits.
LocalBusiness Schema
The foundation for any local business. It tells Google your name, address, phone number, hours, and service area.
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FAQ Schema
FAQ markup displays expandable question-and-answer pairs directly in search results, taking up more visual space.
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Review and AggregateRating Schema
Display star ratings directly in search results. This is one of the most visually impactful rich result types.
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Service and Product Schema
Describe your services and products with structured data so Google can match them to relevant search queries.
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Schema Implementation Checklist
Get rich results for your business
Every SteadyFlow website includes comprehensive schema markup -- LocalBusiness, FAQ, breadcrumbs, and more -- implemented correctly from day one.
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