Social Proof: How Reviews and Testimonials Drive Sales
People Buy From Businesses They Trust
Before making a purchase decision, your potential customers are looking for evidence that other people have had a good experience with your business. Reviews, testimonials, case studies, and numbers are the four pillars of social proof -- and they can dramatically increase your conversion rate.
Social Proof by the Numbers
of consumers read online reviews before making a purchase
of customers will not take action until they read reviews
of consumers trust online reviews as much as personal recommendations
increase in conversion rate when products display reviews
Types of Social Proof That Convert
Click each card to learn how to implement these strategies effectively.
Customer Reviews
Google reviews, Yelp reviews, and on-site reviews are the most trusted form of social proof because they come directly from real customers.
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Detailed Testimonials
Testimonials with specific details, full names, and photos are significantly more persuasive than anonymous quotes.
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Case Studies
In-depth case studies show your process and results. They build trust with prospects who need detailed evidence before committing.
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Numbers and Social Signals
Displaying metrics like customers served, years in business, or projects completed creates an impression of authority and scale.
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Building Your Social Proof Strategy
Build a website that earns trust
We design websites with social proof strategically integrated throughout -- from review widgets to case study pages that convert browsers into buyers.
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Get a free performance audit or talk to us about building a website that works for your business.